by Wendy Weiss
Cold calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill.
In this book based on real-life, hands-on cold calling experience you will discover how to:
- Develop a "can't miss" marketing plan for cold calling
- Identify hot leads - so you don't waste your precious time
- Warm up for successful cold calling to project confidence and authority
- Eliminate "Telephone Terror" and "Call Reluctance"
- Create appointment setting scripts that make your prospects want to see you
- Breeze past the "screens" and "gatekeepers" and easily handle the voice mail barrier to reach your prospects
- Convert any and all objections into profitable sales
- Double the number of face to face appointments you set
- Have fun (yes, fun!) with cold calling
"This book is a must to have for success! The phone is a necessity for building a successful networking business. I would not be a Senior Executive today without it. Learning is key, as no one is born with the skills to overcome objections. But with practice, persistence, and patience anyone can master these techniques. That is why I found Wendy Weiss's book so wonderful! It gives you the techniques, tells you logical steps to practice, how to be persistence, and all you have to bring is the patience."
Miki Crowl
Senior Executive
"Wendy Weiss's book Cold Calling For Women, is a must for any
serious-minded business person. I can now offer my down-line another
selling/recruiting option.
Her plain and simple, step-by-step procedures helped my down-line get
over the fear of the telephone. I recruited a house-wife with four
children. I purchased Wendy's book and gave it to her as a gift. Over 50%
of her down-line was recruited using cold-calling techniques."
Latonzie Williams
Executive Unit Leader
"Thank you, thank you, thank you! I love your book, it's my bible! It's the most sensible sales book that I've read, all other sales books seem to give good information, in general, but what I love about your book is, I was forced (that's a good thing for me), step by step to put a script together and think each step through logically, making me feel confident about excited about making calls."
Mary Dow
Creator of ScrunchWear
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