Ramin Mesgarlou

Ramin is the President and CEO of a network marketing company. He comes to the job with a go-get attitude that stems from his days as a professional athlete-he was Athlete of the Year, 1986-and an exceptional business pedigree. He wrote the MLM manuals Forensic Net Worker ® and Independent Home Business Owner's Manual. His family has been in the jewellery-manufacturing business for over 100 years. Ramin has been in the direct selling industry since 1990, as a full-time distributor for 12 of those years (10 of which earned him a six-figure income). He has been the top performer for four direct selling companies and built organizations with over 30,000 distributors in 15 countries. Ramin thinks big! He was President of a direct selling company in 2003 and Vice President of a media company in 2000. During his time in the direct selling industry, he created compensation plans for four industry businesses. He is now an acknowledge expert on the subject. Ramin believes that, "there are two main reasons why most dedicated distributors receive trivial loyalty cheques instead of significant royalty cheques—highly-restricted compensation plans and severe competition in the health and wellness industry."

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e-Courses taught by Ramin Mesgarlou:

Forensic Prospecting

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Articles by Ramin Mesgarlou:

Networking Trainers Article
Forensic Prospecting
by Ramin Mesgarlou
(Excerpted from Chapter 5 of the Forensic Networker book)

In order to understand the concept of Forensic Networker, first you have to understand the constant changes in network marketing. I have seen the industry evolve tremendously since 1990 when MLM became my part-time profession.

Sadly there are way too many people in the MLM industry and not enough people in the MLM profession and there is a distinct difference. Being in the MLM industry is like joining a social club that does not require the participants to learn or become good at what they are involved in. However people generally do not want to be known as being unprofessional in their profession and are constantly seeking the latest information to keep up with the advancements of their trade and changes in their market.

One challenge our industry faces today is that most trainers have not kept up with the changes of network marketing. Can you imagine if car commercials today were the same as the car commercials back when model T Ford was created in 1905? Absurd, is not it? Yet in our profession we continue the same old inefficient marketing and prospecting techniques.

There was a time that you could hype your prospect in to joining your company with pure excitement. Not anymore. Although people today are far more interested than ever in creating residual income and having a home business, there are many options for the seeking entrepreneur to choose from.

In order to be a successful prospector, you must understand why your prospects accept or do not accept your product or business opportunity. There are three vital steps you can take that separate the 1 percent who earns millions from the 99 percent who have moderate to low success in their prospecting efforts.

The three vital steps are...

More Articles by Ramin Mesgarlou

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