February 2008 Issue
Running Out of People to Call?
by Eric Lofholm
Eight strategies you can apply immediately to generate unlimited leads.
Networking Trainers Article
Five Strategies to Generate Unlimited Leads
by Eric Lofholm
Running out of leads is one of the biggest challenges I hear from network market-ers.
There is no such thing as a lead problem. If you don't have enough leads, it is an idea problem.
While many people feel they do not have enough leads, most have never set a lead inventory goal. To run an effective network marketing campaign, you need a minimum of 200 leads in inventory at all times. If you don't currently have 200 leads you can contact, set a goal to get 200 leads in the next thirty days. Goals act like magnets. You will begin to attract those 200 leads.
Here is one reason why you need a minimum of 200 leads: if you have few leads, then there is a good possibility that you will procrastinate on making your calls. Let's say you have just thirty-seven leads to contact: you will tend to put off calling them, because those thirty-seven leads represent hope. If you contact all thirty-seven and no one is interested, then you have lost your hope. But if you have 200 leads, this will put you ...
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